Privacy Policy

for the "Worth Wearing" app

Last updated: February 2026

1. Controller

The controller responsible for the processing of personal data in connection with this app is:

2. General Information on Data Processing

Worth Wearing is an app designed to help you organize your wardrobe, style outfits, and support conscious purchasing decisions. The app uses iCloud to sync your data and optionally an AI Coach service.

3. What data is processed?

3.1 Data on your device (local)

The app stores locally on your device:

• Photos of your clothing items (Camera/Photo Library)
• Metadata about clothing items (name, category, purchase price, times worn, notes)
• Check-ins, goals, progress, and settings

This data remains on your device or in your iCloud account and is not processed directly by us.

3.2 iCloud (Apple CloudKit)

If you have enabled iCloud, your wardrobe data (metadata and photos) is synced to your private iCloud storage. The data is stored exclusively in your Apple iCloud account and is processed by Apple.

More information: https://www.apple.com/legal/privacy/

3.3 AI Coach (optional)

The app offers an optional AI Coach for outfit suggestions and mindful shopping coaching. If you use this feature, anonymized context data (e.g., wardrobe statistics, categories, no photos) is sent to our backend server to generate personalized texts.

To generate the text, our backend uses the API from Anthropic (Claude), an AI provider based in the US. Only anonymized context data (no photos, no personal data) is transmitted to Anthropic. Anthropic processes this data according to their privacy policy and does not use API inputs to train their models.

More information: https://www.anthropic.com/privacy

• An anonymous user ID is used, which cannot be traced back to an individual.
• Photos and personal data are not transmitted to the AI service.
• The AI feature can be disabled in the settings.
• Data transfer to the US occurs based on Art. 49 (1) (a) GDPR (Consent) or Standard Contractual Clauses (Art. 46 (2) (c) GDPR).

Legal Basis: Art. 6 (1) (a) GDPR (Consent) or Art. 6 (1) (b) GDPR (Performance of a contract).

3.4 In-App Purchases / Subscriptions (Apple App Store)

To purchase Worth Wearing Plus, the app relies exclusively on the system functions of the Apple App Store. During this process, personal data may be processed by Apple, such as:

• Apple ID
• Payment data
• Purchase history

This data is not processed by us, but exclusively by Apple. We do not receive any personal data from Apple, only anonymous technical information indicating whether a purchase was successful.

More information: https://www.apple.com/legal/privacy/

4. App Permissions

The app requires the following permissions:

• Camera: To take photos of clothing items
• Photo Library: To add photos from your gallery

No location data, contact details, or other sensitive permissions are requested.

5. No disclosure to third parties (except mentioned services)

Data is only transmitted to the aforementioned services (Apple iCloud, Apple App Store, optionally our AI backend) insofar as is necessary for the functionality of the app.

6. Data Security

We implement technical and organizational measures to protect your data. Communication with our AI backend is encrypted (HTTPS). Your iCloud data is subject to Apple's security standards.

7. User Rights

Under the GDPR, you have the following rights:

• Access (Art. 15 GDPR)
• Rectification (Art. 16 GDPR)
• Erasure (Art. 17 GDPR)
• Restriction of processing (Art. 18 GDPR)
• Objection (Art. 21 GDPR)
• Data Portability (Art. 20 GDPR)

You can delete the app and all local data at any time. For data held by Apple (iCloud, App Store), user rights apply directly towards Apple.

8. Changes to this Privacy Policy

This Privacy Policy may be updated as necessary, for instance due to new features or legal requirements. The most current version is available directly within the app and on this website.

9. Contact

If you have any questions about privacy in the Worth Wearing app: